Customer Support Services White Papers
Fueling Customer Interactivity to Drive Loyalty and Business Optimization: Exploring the Values of Leveraging Customer-Centric Technology and Business Principals
Overview Business in a Web 2.0 world puts the customer at the center of communications. Blogs and social networking are considered the source for information about today's products and services, and customer experiences with the enterprise spread like wildfire through Internet communities. Companies that have a customer centric view vertically and horizontally across the organization seek ways to capture that customer "Voice". They are poised to leverage the capabilities of today's multimedia contact center to collect and analyze customer feedback for enterprise-wide optimization and to use it to achieve customer satisfaction and customer loyalty.
| Publisher | Nortel Networks | File Format | |
|---|---|---|---|
| Date Published | December 2008 | ||
| Format | White Papers | ||
| Topics | |||
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