Business Intelligence - Data Warehousing White Papers
BT Retail Boosts Upselling and Productivity and Cuts Churn in Price-And Service-Driven Market
Overview A major force in the U.K. communications market, BT Retail offers a mix of innovative propositions, integrated offerings, and bespoke solutions that have won it 17 million business and residential customers. BT Retail has increased agility, improved customer service, and cut costs by consolidating enterprisewide performance management on Oracle's business intelligence suite. Oracle Business Intelligence Enterprise Edition has given the company a scalable platform for the rapid development of business intelligence solutions that capture and analyze each customer's experience. Leveraging its own "Hot house" development methodologies and with the support of Oracle Consulting, BT Retail can, in theory, quickly design and implement new intelligence tools, sometimes within 24 hours, and deploy prototypes in just a few days.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | September 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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