Knowledge and Data Management White Papers
US Bank Enhances CRM Efforts With Great Success Using SAS
Overview With more than 13 million consumer banking customers and 1 million business customers - not to mention more than 10,000 database variables and up to 16 million transactions a day - US Bank needed to mine customer data efficiently and then deliver insights regularly across a variety of segments. The challenge was to enhance competitive advantage through more insightful customer relationships. Bank deployed SAS that allowed understanding customer behavior over time so that its personnel can act on significant changes immediately - when intervention is likely to have the most impact.
| Publisher | SAS Institute | File Format | HTML |
|---|---|---|---|
| Date Published | January 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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