Data Acquisition - ETL White Papers
Betting on the Dice: Giving Customers What They Want With the Help of Analytics
Overview Established in 1980, Resorts World Berhad (RWB) is one of the largest listed companies in Malaysia with a market capitalization of about MYR 21.87 billion (US$6.28 billion). The challenge was to obtain timely, relevant and consolidated information to gain new customer insights in order to create better marketing campaigns and optimize their resources. RWB deployed SAS Enterprise BI Server, SAS Enterprise Miner and SAS Data Integration/ETL.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | July 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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