Knowledge and Data Management White Papers
Reaping Rewards - And Awards - With SAS
Overview OgilvyOne Worldwide is a part of the WPP Group which - with more than 100,000 people working out of some 2,000 locations in 106 countries - positions itself as the world's strongest, most experienced and most highly awarded one-to-one marketing network. The challenge was that OgilvyOne New Zealand's SAS-based service has delivered significant benefits for its client, Life Pharmacy, a nationwide network of retail pharmacy outlets, each of which already had its own individual customer relationship systems and processes in place but whose head office recognised the need for a more productive and uniform approach. OgilvyOne deployed the single database is managed by OgilvyOne on its SAS Marketing Automation platform about management and reporting; the creative and production work; and rewards fulfillment.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | April 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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