Knowledge and Data Management White Papers
Kraft Foods Discovers the True Measure of SAS
Overview Oreo, Ritz, DiGiorno and Kool-Aid. Kraft makes foods with names that people recognize. In fact, Kraft's superior portfolio contains many of the world's favorite brands. The challenge was to ensure consistent flavor and appearance of snack foods by regulating production processes and assigning numerical measurements to quantify the flavor, color, aroma and other attributes of each product. Kraft deployed two new SAS-powered applications evaluate recipe reformulations, product improvements and market trends, by measuring and determining the appropriate levels of chewiness, sweetness, crunchiness and creaminess.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | February 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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