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Business Intelligence - Data Warehousing White Papers

Intellidyn Answers Consumers' Calls to 'Know Me'

Overview The challenge for Intellidyn was to help clients understand the behavior and attitude of the customer and increase returns on their direct-to-consumer marketing campaigns. Housing the most comprehensive repository of consumer-related data in the United States, information and analytical services powerhouse Intellidyn ranks SAS high among its inventory of strategic assets. Intellidyn deployed SAS' intelligence architecture that leverages consumer data and helps Intellidyn clients increase customer retention and lower customer costs per acquisition.

Further White Paper Details
Publisher	SAS Institute	File Format	PDF
Date Published	February 2009
Format	Case Studies
Topics	Business Intelligence - Data Warehousing, Sales - Marketing

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