Knowledge and Data Management White Papers
SAS BI Unifies Reporting at ICICI Bank
Overview ICICI Bank is India's second-largest bank, with total assets of Rs.3,446.58 billion (US$79 billion) as of March 31, 2007, and profit after tax of Rs.31.10 billion for fiscal 2007. The challenge was to continue gaining market share to enhance competitive edge. ICICI Bank deployed SAS that provided a single version of the truth across a vast business enterprise.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | August 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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