Knowledge and Data Management White Papers
SAS Helps HP Implement Product Improvement Strategies
Overview One of the four core business groups at HP, the Image and Printing Group (IPG) regularly tests and monitors consumer usage patterns and integrates the resulting customer knowledge into future products. The challenge was to use manufacturing data and customer usage patterns to improve product development and customer loyalty. IPG deployed SAS that provided a customer intelligence platform that helps product managers develop and implement product improvement strategies.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | January 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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