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Business Intelligence - Data Warehousing White Papers

SAS Identifies Customers With Highest Potential to Return

Overview In the high-stakes world of the U.S. gaming industry, success is often measured by glitz and glam. But Harrah's Entertainment, the world's largest gaming company, demonstrates that success is not always based on size or stature. The challenge was to increase customer loyalty in the competitive gaming industry. Harrah deployed SAS Customer Intelligence that helped Harrah's customize marketing campaigns based on potential customer value.

Further White Paper Details
Publisher	SAS Institute	File Format	PDF
Date Published	January 2007
Format	Case Studies
Topics	Business Intelligence - Data Warehousing, Sales - Marketing

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