Intranet White Papers

Groupama Develops Its Client Knowledge by Decentralizing Its Marketing Information System

Overview With revenues of ?11.5 billion (US$13.6 billion) in 2002, Groupama is one of the major players in France's insurance market. The challenge was to provide common access to marketing data. SAS helps Groupama create client behavior models, improve database searching and develop a new intranet-based marketing application for regional offices throughout France.

Further White Paper Details
PublisherSAS Institute File FormatHTML
Date PublishedJanuary 2009
FormatCase Studies   
Topics

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