Sales - Marketing White Papers
First National Bank Builds 360 Degrees of Customer Vision
Overview In 1998, as a consequence of the merger of Rand Merchant Bank Holdings and Anglo American, First National Bank (FNB) became the retail banking division of the newly formed FirstRand Limited, which trades on the Johannesburg and Namibian Stock Exchanges. The challenge was to increase the number and effectiveness of marketing campaigns. FNB deployed SAS Marketing Automation delivers improved response rates and ROI of 3,000 percent.
| Publisher | SAS Institute | File Format | HTML |
|---|---|---|---|
| Date Published | January 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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