Data Quality White Papers
Fairmont Builds Ultimate Customer Intelligence Platform With SAS
Overview As a provider of luxury accommodation and unique travel experiences, Fairmont Hotels & Resorts appeals to guests who want more than just a place to rest their heads. Some of the company's more recognizable names include The Plaza in New York, The Savoy in London and The Fairmont Royal York in Toronto. The challenge was the need to optimize CRM efforts to maximize profits and customer experience. Fairmont deployed SAS data quality software for enhancing the quality, reliability and accuracy of data; SAS Web Report Studio for Web-based query and reporting; SAS Enterprise Guide, a graphical guide for powering SAS applications; and SAS Enterprise Miner for analyzing vast amounts of data.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | December 2008 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSAccelerating Enterprise Data Governance Part 1
DownloadIn the first of this series of three white papers, Mike Ferguson of Intelligent Business Strategies defines what data governance is and then looks at the requirements that need to...
Data Governance for Master Data Management and Beyond
There is growing interest on behalf of both data management professionals and senior business managers to understand the motivations, mechanics, and benefits of instituting data governance within an organization. This...
Getting Started with Master Data Management
Master data management forms part of an overall enterprise governance program that aims to establish trusted data throughout the enterprise. This white paper from Mike Ferguson of Intelligent Business Strategies...
Five Steps to More Valuable Enterprise Data
Companies worldwide struggle with inconsistent, inaccurate or unreliable data - and often don't know how to build more useful corporate information. This white paper examines a five-step method for...
The new information agenda:Do you have one?
The lack of trusted information — information that is accurate, timely and relevant— is on the minds of CEOs and senior executives around the world. a paradigm shift from siloed...
