Knowledge and Data Management White Papers
EarthLink Uncovers the Right Marketing Messages and Product Offers to Keep Customers Coming Back
Overview EarthLink has capitalized on the mantra that it's cheaper to keep existing customers than acquire new ones. So when it decided to expand from a traditional ISP into new lines of business, it wanted to make sure that it kept its existing base of customers engaged. The challenge was to reduce customer churn while increasing loyalty and product adoption. EarthLink used SAS to develop and evaluate predictive models 200 percent faster than before, enabling rapid development and testing of targeted marketing programs. The speed and accuracy of its customer intelligence provides speed to market for product combinations that keep customers happy.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | October 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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