Knowledge and Data Management White Papers
Brooks Brothers: Building on the Past, Planning for the Future
Overview As the oldest clothing retailer in the US, Brooks Brothers boasts an unmatched reputation for tradition, value and high quality in the ready-to-wear industry. Customers return time and again, knowing that they can count on Brooks Brothers to provide superior clothing, professional assistance and personal service. The challenge was to modern retail customers expect top-quality service and instant availability of the kinds of items they want to buy - now. Brooks Brothers deployed SAS Enterprise Intelligence Platform integrates information and presents a consolidated view of what each store and its customers need to provide a superior customer experience.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | June 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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