Knowledge and Data Management White Papers
AmBev Bottles Up Demand Planning With SAS: Solution Offers 50 Percent Improvement in Production Turnover Rates
Overview When thirsty consumers shop for their favorite soft drinks or beer, they expect to find bottles and cane lining the shelves at local retailers. And, they expect a fresh tasting product each time they open a new container. No problem, says AmBev, Latin America's largest beverage company. The challenge was to produce and distribute the right amount of beverages to meet consumer demand throughout Brazil. AmBev deployed SAS Demand Intelligence that combines data from all demand and replenishment planning processes and generates weekly forecasts for setting sales goals, production levels and distribution plans.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | August 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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