Sales - Marketing White Papers
SAS Marketing Optimization Boosts Expected Campaign ROI by Over 50 Percent
Overview Scotiabank has set out to be the best and most successful Canadian based international financial services group. Since welcoming its first customers in 1832, Scotiabank has enjoyed continued success by building on its traditional core strengths, including risk management, cost control, diversification and customer satisfaction. The challenge was to evaluate multiple marketing campaigns simultaneously and predict, for any given mix of campaigns, which products should be marketed to each individual customer. Scotiabank deployed SAS Marketing Optimization that helped Scotiabank make better use of its campaign response models and realize the most efficient use of channel resources and marketing dollars.
| Publisher | SAS Institute | File Format | HTML |
|---|---|---|---|
| Date Published | January 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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