Knowledge and Data Management White Papers
ING Direct Canada Enhances Marketing Campaigns With SAS
Overview ING DIRECT Canada provides simple banking products with no fees and great rates that it says have helped Canadians earn more than $3 billion in interest since it started more than a decade ago. ING DIRECT's no-frills, innovative banking model requires a sophisticated marketing approach to attract and retain clients. It needed to automate its marketing campaigns to save time. ING DIRECT deployed SAS Marketing Automation lets the bank create more targeted marketing and automates the process of sending reports on campaign progress.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | October 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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