Sales - Marketing White Papers
Influence the Buying Process With Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
Overview Of late, fast-paced marketplace where buyers are now more in control than ever, communications must support the buying process to improve top- and bottom-line performance. Automating communications should be a hands-on decision and a hands-off process. Sales and marketing work together to define the triggers and touchs: that's the hands-on portion of the process. To truly make marketing streamlined, automated campaigns need to be deployed: that's the hands-off portion of the process.
| Publisher | Engagement Systems | File Format | |
|---|---|---|---|
| Date Published | July 2009 | ||
| Format | White Papers | ||
| Topics | |||
Turning customer interaction into profitable relationships
Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...



