Business Management White Papers
New Product Forecasting Using Structured Analogies
Overview The structured analogy approach can be useful in many, but certainly not all, new product forecasting situations. It attempts to improve on human judgment alone by automating the historical data handling and incorporating statistical analysis. The software makes it possible to quickly extract candidate products based on the user-specified attribute criteria. It aligns, scales and clusters the historical patterns automatically, providing an easy to understand visualization of past new product behavior. This visualization helps the forecaster realize the risks, uncertainties and variability in new product behavior, so that the organization can make the appropriate decisions based on these uncertainties.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | June 2009 | ||
| Format | White Papers | ||
| Topics | |||
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