Knowledge and Data Management White Papers
A New Course of Treatment to Maximize Efficiency - SAS for Life Sciences Sales and Marketing: Exploiting Proven Data Integration and Analytics to Ensure Healthy Returns on Sales and Marketing Investments
Overview Life sciences companies are under constant pressure to recoup staggering research and development costs while continuing to fund research into new cures. Furthermore, they have to optimize the revenue potential of every medication, because patent expiration - and the ensuing entry of generic alternatives - will dramatically erode revenues. With competing drugs fighting for the attention of physicians, patients and payers - and a limited window of opportunity before patents expire - pharmaceutical companies have no margin for error in implementing their sales and marketing strategies.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | May 2007 | ||
| Format | White Papers | ||
| Topics | |||
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