Planning and Services White Papers
Adaptive Contact Planning: Building Customer Trust and Value Through Improved Contact Policy Management
Overview There is tremendous value in establishing a contact policy. Managing the recency and frequency of customer communications can help build trust with customers as well as increase the value of these customers. However, the contact policy is of little value if it is not comprehensive enough to adapt to changing conditions and account for the most recent communications, regardless of the channel. It's a multichannel world, and contact policy must account for and keep up with communications across all channels. The adaptive contact planning process, as discussed in this paper, is dynamic and adaptive to the changing conditions of the customer across all channels.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | September 2008 | ||
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSManaging Risk & Uncertainty - An Executive's Guide to Integrated Bus Planning
DownloadA time of unprecedented market volatility and competition calls for a new business strategy. Integrated business planning can help you keep your finger on the market pulse, reduce planning iterations,...
Converged threats on the security landscape
Business users can easily fall victim to malicious links in e-mail, instant messages, and rogue or compromised Web sites. In a single click of the mouse, a user can unwittingly...
Integrating the Cisco Unified Presence Server in Your Unified Communications Network
Have you ever sat down and tried to count the times that you've called other people, just to get a busy tone? Or, maybe you've tried to send them an...
Journal of Management Excellence - Building Trust
Financial statements and sustainability reporting are about more than just publishing numbers. Exchanging information with stakeholders is the best way to manage the perception and image of a company. Internal alignment...
A complete view of the enterprise
Finally, in times of economic uncertainty, companies are insisting that CFOs lead the effort to make their operational and financial planning more agile, detailed, reliable and efficient. This research was...
