CRM Software White Papers

Embracing Next-Generation Mobile Platforms to Solve Business Problems

Overview For enterprises today, mobility is no longer a "nice to have" feature; rather, it is considered a strategic component of their business. Deploying mobile applications provides strong productivity improvements and offers better customer touch for the mobile workers accessing these applications in the field, whether they are salespeople, knowledge workers, or field workers. Such applications also have strong benefits across the rest of the organization, such as:

  • Improved organizational efficiency, allowing workgroups to communicate better
  • Enhanced ability for managers to approve and delegate faster
  • Improved efficiency at company headquarters (Data gatherers, financial personnel, analysts, and others receive information in a much more efficient and timely manner with fewer errors.)
  • Increased speeds for processing proposals and contracts while top-level management receive information in real time to make better decisions
Such applications go well beyond email and include leveraging CRM system information across multiple user types, deploying asset tracking and resource management, and delivering mobilized forms. These are just a few of the key applications being deployed today across a number of industries.

A recent IDC survey suggests that 70% of organizations are currently deploying at least one mobile application, with more than a third of these companies deploying multiple mobile applications. In the next two years, organizations will begin to increase their adoption of mobile applications such as ERM, content-oriented, and manufacturing and operations applications, whereas two years ago, collaborative applications such as email were the largest deployed.

Further White Paper Details
PublisherSybase File FormatPDF
Date PublishedOctober 2008
FormatWhite Papers   
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