Bank Management White Papers
Beyond Web Analytics for Retail Banks: A New Generation of Customer Experience Analytics: Increasing Sales Revenue and Improving Service by Gaining Actionable Multi-Channel Intelligence
Overview The opportunity, the optimum solution, is an approach that combines dynamic real-time online data collection with industry-leading customer intelligence. Such an approach enables a bank to see, measure and understand every aspect of a customer's experience - everything a customer sees and everything they do online, timed to the millisecond - and, in the process, gaining insight to drive value in all current and future interactions.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | September 2008 | ||
| Format | White Papers | ||
| Topics | |||
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