Business Intelligence - Data Warehousing White Papers
Teradata Case Study: Continental Airlines
Overview Continental's comeback from "Worst to First" is an airline industry legend. Now the company is engaged in a new initiative to move from "First to Favorite." Continental needed to change the way it does business, transforming its decision-making process to include multidimensional views of the business. To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it to enable a real-time business intelligence capability.
| Publisher | Teradata | File Format | |
|---|---|---|---|
| Date Published | September 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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