Mobile - Wireless Communications White Papers
Addressable Online Advertising: Generate New Service Provider Revenue While Protecting Privacy
Overview Cisco in conjunction with Feeva Technology introduces a fundamentally new approach to the delivery of advertising content and media to Internet-connected digital devices. This solution for Addressable Online Advertising is a new network-centric approach that enables "Real-time market segmentation" so that broadband and mobile operators can gain new revenues in the online advertising ecosystem. The solution makes anonymous subscriber demographics available to online advertising agencies, advertising networks, and online publishers, enabling them to provide more relevant advertising. The end results are higher ad response rates and more effective online commerce.
| Publisher | Cisco Systems | File Format | |
|---|---|---|---|
| Date Published | March 2009 | ||
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSMobility: Make The Case
DownloadWelcome to the PDF version of ZDNet's Intel-sponsored Mobility special report.The main theme of the report is the May 2007 launch of Intel's 'Santa Rosa' mobile platform (officially called Centrino...
Enterprise mobility: connecting to a world of opportunity
Benefits of enterprise mobility span the business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) spectrums. Enterprise mobil-ity can improve an organization's productivity, optimizelogistics operations, enhance customer relationships and streamline supply chain...
IDC Vendor Spotlight
Organised ubiquity is a must for organisations to sucessfully "project" their users in any given landspace, at any given time, with secuirty policy. This White Paper covers issues surrounding secure...
From Voice over IP to Unified Communications: Simplify System Management
Telephone system manageability depends to a great extent on the underlying architecture of the voice system. Some platforms are extensions of legacy voice switches, others are built on top of...
IP Unified Communications Systems Total Cost of Ownership (TCO) Whitepaper
Get a handle on potential IP unified communications (UC) costs in this whitepaper. Capture and assess the costs incurred and savings delivered by a state-of-the-art UC solution for any size...
