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Knowledge and Data Management White Papers

Accelerating Online Business Insights

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knowledge and data management

Overview Written by digital marketing expert Jim Sterne, this white paper explains why current web analytics are not enough to generate desired business results and how behavioral analytics can help you make data-driven decisions that quickly impact revenue, traffic, and site stickiness. Using case studies and examples from leading media, content and e-commerce websites, this white paper illustrates the competitive advantage available to those who use behavioral analysis to turn data into intelligence.

Further White Paper Details
Publisher	Quantivo Corporation	File Format	PDF
Date Published	August 2009
Format	White Papers
Topics	Knowledge and Data Management, CRM Software, Data Mining - Analysis, Business Intelligence - Data Warehousing, Sales - Marketing

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knowledge and data management

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