Knowledge and Data Management White Papers
Customer Centricity, Master Data and the "360-Degree View"
Overview When reviewing the popular literature on customer data integration and master data management, a frequently recurring business driver is the ability to establish a "360-degree view of the customer." This concept has turned into the holy grail of comprehensive customer intelligence. This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view.
| Publisher | DataFlux | File Format | |
|---|---|---|---|
| Date Published | August 2009 | ||
| Format | White Papers | ||
| Topics | |||
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