Security Management White Papers

Internet Trust Marks: Building Confidence and Profit Online

Overview The fear of fraud, spoofing, phishing, identity theft, and lax Web site security still have a sizeable percentage of consumers wary of using credit cards online. This paper examines how recent trends in Internet trust marks can restore online shopping confidence, get more people to shop, and as concluded by at least one recent study, even help induce those who do shop to spend more money. Having the right level of Web site security in place is not enough to turn the tide. Online merchants need to advertise their investment in security and their commitment to shopper safety. As proven time and again, trust marks are one of the best ways of doing so.

Further White Paper Details
PublisherVeriSign File FormatPDF
Date PublishedMarch 2008
FormatWhite Papers   
Topics

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