Sales - Marketing White Papers
The New Economics of Customer Reach: Advanced Advertising
Overview Advanced advertising features in the trade press, articles, marketing papers, and conferences with increasing regularity. The phrase often is used so casually, and put forth with the underlying assumption that the audience has a thorough understanding of what is meant by the term. However, different media organizations, vendors, and media buyers all have different perceptions. This white paper covers the landscape of advertising techniques and technologies, paying specific attention to contextualizing advanced advertising in terms of the infrastructure required to realize it, and the economics of potential customer reach. By ensuring that the interests of the ad buyer, seller, and consumer are balanced with the cost of deployment, the fundamental elements of a successful business model are presented.
| Publisher | Sun Microsystems | File Format | |
|---|---|---|---|
| Date Published | April 2009 | ||
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSTurning customer interaction into profitable relationships
DownloadEffective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...
