Email White Papers
Email Marketing Vs. SPAM: A 10-Round Smack-Down
Overview Whether they're a heavy email marketer or thinking about using email to market to prospects and customers, there are plenty of issues to consider. Top of the list is email deliverability: how many e-mails actually make it to the inbox. In a recent poll conducted by Infusionsoft, 58% of email marketers indicated they had no idea what their email delivery rates were. More disturbing of the responders that indicated they knew what their rate was, only 23% were using a delivery tracking tool to actually monitor and verify delivery rates. The rest were basing deliverability rates on 'Guessing', 'Prospect/ customer feedback', or 'Testing with their personal email address'. Yikes! Unfortunately, the challenge doesn't stop with deliverability.
| Publisher | Infusionsoft | File Format | |
|---|---|---|---|
| Date Published | April 2009 | ||
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSEmail as Evidence
DownloadDiscover the 12 steps to ensuring good evidential quality of data. Learn why today's litigious and regulatory environment means your email archive must support discovery and disclosure requests. Written in...
Video case study
Duncan Scott, CIO of DTZ, talks about their global email project and how Mimecast has helped them with their challenges operating as a multinational business
Optimizing Sales Messaging: The Impact of What You Say on Sales Performace
Is what you say as important as what you sell? Download the CSO Insights research report to view the results of their recent survey and find out how creating...
Partner IP-Optimized Fax Solution Cost-Effectively Extends Unified Messaging
Sagem-Interstar, a global leader and innovator in software Fax over IP (FoIP) solutions, has tailored its flagship fax platform, XMediusFAX, to extend the Unified Messaging (UM) capabilities in Microsoft Exchange...
Dell Talks Microsoft Consulting Services
Dell's Burk Buechler describes Dell's Consulting Services for Microsoft.
