White Papers
Developing Customer Contact Strategies
Overview One of the keys to success in customer relationships is the design and execution of a customer-focused contact strategy. To be most effective, the contact strategy should be segment-specific, multi-dimensional, actionable, and measurable. Companies can have a more meaningful interaction with customers based on a multi-dimensional, segment-specific contact strategy. An actionable and measurable strategy will drive increased customer value and long-term loyalty.
| Publisher | Investcorp | File Format | HTML |
|---|---|---|---|
| Date Published | June 2009 | ||
| Format | White Papers | ||
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