Web Content Management White Papers
Viewpoints Network More Than Doubles Online Advertising Revenues With Google Ad Manager
Overview Viewpoints have a simple and unique mission: help shoppers leverage the power of personal experience to make smarter decisions about purchasing products and services. It needed to maximize their AdSense revenue while also integrating direct sales campaigns, to yield optimization capabilities in order to earn the highest eCPM's and ability to precisely forecast and sell their ad inventory. Viewpoints deployed Google AdSense which doubled the revenue and helped in easy implementation, reliable forecasting and precise targeting.
| Publisher | File Format | ||
|---|---|---|---|
| Date Published | August 2008 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSThe business value of Web 2.0 technology.
DownloadBenefits of enterprise mobility span the business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) spectrums. Enterprise mobil-ity can improve an organization's productivity, optimizelogistics operations, enhance customer relationships and streamline supply chain...
Whitepaper:Intelligent Data Management with Dell Product Group
Data has become increasingly valuable as both a business asset and as a competitive differentiator. Its intrinsic value is being acknowledged in the form of stricter government, industry, and company...
Marketing Software Provider Uses DotNetNuke Professional to Speed Web Development 600%
ExactTarget had just three months to develop what would become a network for its more than 7,000 customers. It met that goal with a fully functional debut release thanks to...
Content Management Company Enhances Fax Functions for Richer Unified Communications
Faxing is important for many businesses that need signatures, drawings, and other paper-based content. Open Text, which specializes in enterprise content management, has large customers worldwide who need rich fax...
Deluxe Service on a Lean Budget: Lower Costs While Raising the Bar on Your Institution's Performance
Recent issues of Campus Technology, University Business, and the Educause Review sport prominent articles about doing more with less. The Educause association's current issues committee put "Funding IT" in first...
