Web Content Management White Papers
Pay-Per-Question Site JustAnswer Uses Google AdWords and the Google Content Network to Reach Customers in 145 Countries
Overview JustAnswer needed to increase the number of questioners coming to the site, to increase the number of experts to provide answers on the site, to respond to trends and popular queries quickly and to expand internationally. It got to advertise with Google AdWords to target people searching for certain topics, to use Google's content network for contextual advertising on relevant sites domestically and internationally, specify individual content network locations for their ads with placement targeting, use enhanced campaign structure with larger and placements together target specific pages within larger sites and use Placement Performance reports to evaluate efficacy of sites.
| Publisher | File Format | ||
|---|---|---|---|
| Date Published | February 2009 | ||
| Format | Case Studies | ||
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White Paper RSSThe business value of Web 2.0 technology.
DownloadBenefits of enterprise mobility span the business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) spectrums. Enterprise mobil-ity can improve an organization's productivity, optimizelogistics operations, enhance customer relationships and streamline supply chain...
Marketing Software Provider Uses DotNetNuke Professional to Speed Web Development 600%
ExactTarget had just three months to develop what would become a network for its more than 7,000 customers. It met that goal with a fully functional debut release thanks to...
Content Management Company Enhances Fax Functions for Richer Unified Communications
Faxing is important for many businesses that need signatures, drawings, and other paper-based content. Open Text, which specializes in enterprise content management, has large customers worldwide who need rich fax...
Deluxe Service on a Lean Budget: Lower Costs While Raising the Bar on Your Institution's Performance
Recent issues of Campus Technology, University Business, and the Educause Review sport prominent articles about doing more with less. The Educause association's current issues committee put "Funding IT" in first...
Hospital Revenue Cycle Management: Coordinating Data for Clean Claims and Better Service
Together, Enterprise Content Management (ECM) and Business Process Management (BPM) remove the burden of tracking and organizing, inform workers when tasks require special attention, and let employees focus their skills...
