Web Content Management White Papers
Twiddy Used Google AdWords and Google Analytics to Transform the Way It Does Business and Boost Its Percentage of Bookings Made Online by 50% in the Past Year
Overview Twiddy is located at Duck and Corolla, North Carolina with 85 employees and is into Vacation rentals and real estate sales. It needed to target vacationers researching the area, to tailor their marketing to its inventory and to achieve an optimal cost per conversion. Google deployed Google AdWords that helped in Focused on online marketing efforts, used Google Analytics to design a new website and track keyword conversions, modified their ads depending on rental availability and designed a new website based on information provided by Google Analytics.
| Publisher | File Format | ||
|---|---|---|---|
| Date Published | April 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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