Web Content Management White Papers

Askthebuilder.com Used Testing to Grow Revenue From $10,000 to More Than $30,000 a Month With Google AdSense

Overview People seeking authoritative advice on everything from sealing asphalt to installing crown molding often turn to AsktheBuilder.com for the information they need. To bolster the value of his content and offer promotions on useful, relevant products and services to readers, company began providing contextual ads on his own. The only issue was that signing up and maintaining a stable of advertisers was practically a full-time job for company. AsktheBuilder deployed Google AdSense which offered trying different ad formats, colors, and placement to gauge relative effectiveness.

Further White Paper Details
PublisherGoogle File FormatHTML
Date PublishedJanuary 2009
FormatCase Studies   
Topics

The business value of Web 2.0 technology.

Benefits of enterprise mobility span the business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) spectrums. Enterprise mobil-ity can improve an organization's productivity, optimizelogistics operations, enhance customer relationships and streamline supply chain...

Whitepaper:Intelligent Data Management with Dell Product Group

Data has become increasingly valuable as both a business asset and as a competitive differentiator. Its intrinsic value is being acknowledged in the form of stricter government, industry, and company...

Marketing Software Provider Uses DotNetNuke Professional to Speed Web Development 600%

ExactTarget had just three months to develop what would become a network for its more than 7,000 customers. It met that goal with a fully functional debut release thanks to...

Content Management Company Enhances Fax Functions for Richer Unified Communications

Faxing is important for many businesses that need signatures, drawings, and other paper-based content. Open Text, which specializes in enterprise content management, has large customers worldwide who need rich fax...

Deluxe Service on a Lean Budget: Lower Costs While Raising the Bar on Your Institution's Performance

Recent issues of Campus Technology, University Business, and the Educause Review sport prominent articles about doing more with less. The Educause association's current issues committee put "Funding IT" in first...


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