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Enterprise 2.0 Case Study: Following Zappos
Overview Zappos spends about $300,000 a year on utilizing the various tools of digital communications such blogs, microblogs and streaming video as customer interaction channels. That's a good (though not easy to quantify) investment---considering the online retailer garners $1 billion in annual revenue. But when it comes to customer service the phone still beats the tweet in communicating with customers.
| Publisher | ZDNet | File Format | |
|---|---|---|---|
| Date Published | June 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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