Business Strategies White Papers
Retailers' Response to the Global Economy Downturn — Enabling Immersive Shopping Experiences
Overview The global retail industry is now moving towards the attainment of total immersive shopping experience (ISE) abilities — integrated customer relationship management (CRM) software suites — based upon a common enterprise information model and tightly connected with solid merchandising and store execution systems — will represent the key technological enabler to achieve this fundamental strategic business objective.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | January 2009 | ||
| Format | White Papers | ||
| Topics | |||
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