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Sales Force Automation White Papers

Increasing marketing campaign profitability with predictive analytics

Tags:
sales force automation

Overview Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. Download this executive report to find out how Predictive Marketing enables you to optimize your outbound marketing campaigns to decrease costs while improving profits.

Further White Paper Details
Publisher	SPSS	File Format	PDF
Date Published	June 2009
Format	White Papers
Topics	Sales Force Automation, Data Mining - Analysis, Business Intelligence - Data Warehousing, Sales - Marketing, Spam - E-mail Fraud - Phishing

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Responding quickly to changing markets: Anticipate, Adapt, Excel

Market change is relentless: ever-higher customer expectations, shrinking product life cycles, and new rivals on the scene all accelerate the pace. But small businesses and midsize companies have one distinct...

Publisher:
SAP

Tags:
asset management

Challenging the economic downturn

HOW CAN BUSINESSES MAXIMISE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TO CONTAIN COSTS AND IMPROVE SERVICES? This Vodafone white paper looks at how careful investment in CRM can underpin a strategy for...

Publisher:
Vodafone

Tags:
call center - contact

Promoting Growth through Incentive Compensation Management

Efforts to motivate behavior in a complex business environment lead to complex sales compensation plans. While many of these plans have met success, some well-intentioned plans can lead to unexpected...

Publisher:
Varicent

Tags:
customer support services

5 Essential Strategies for Making the Right First Impression

It's no easy task securing the full attention of decision makers, even for just a few minutes. This new eBook identifies 5 essential strategies for creating highly effective initial meetings that...

Publisher:
Citrix Online

Tags:
application servers

Optimizing Sales Messaging: The Impact of What You Say on Sales Performace

Is what you say as important as what you sell? Download the CSO Insights research report to view the results of their recent survey and find out how creating...

Publisher:
Citrix Online

Tags:
crm software

BT Q2 revenues fall - can new units take up slack?

In response, BT plans to save itself £1bn by 2006 by improving its network and IT systems as well as boosting customer satisfaction. BT has announced second-quarter profits on the up but underlying trends could mean rough times ahead for the telco.

Channel:
Telecoms

Analysis: Can CRM help you make money?

He says that even apparently intangible factors such as customer satisfaction can be measured. In short, it should increase profits. The study, which was funded by IBM, concluded: "To the chagrin of many companies - from those with double-digit...

Channel:
CRM in the mid-market
Tags:
roi,
crm

Geography lessons for online retailers

For businesses, this geo-targeting can improve click-through rates and increase revenues from website traffic. Geolocation can be used for delivering customised content, targeted ads, web analytics, digital rights management and regulatory compliance.

Data predictions made easier in the cloud

Predictive analytics software maker SPSS believes the huge growth in data created by cloud computing will significantly fuel interest in its technology. Predictive analytics is essentially using data capture, mining and modelling to work out likely...

Channel:
Applications
Tags:
soa,
data mining,
spss

Businesses hunting for gold with data mining

At predictive analytics company SPSS' annual European conference in Prague this week customers discussed how they have used data mining and modelling to improve their businesses. Lux added: "The point is we need to show that through the use of...

How tech can help your company win business

Using predictive analytics to identify opportunities and likelihood of success This is a brand new set of technologies that can be exploited in your marketing campaigns. Improving the customer's experience and ensuring relevance

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