Mobile Marketing: Hype or Marketing's Next Frontier
Overview This webcast will help attendees learn key statistics about the size of the mobile marketplace, the composition of it and the opportunities advertisers stand to achieve through embracing it. The attendee will also learn how to approach best practices in text messaging to drive customer engagement and encouraging customer intelligence initiatives and how to use WAP technology and how brands have used full screen full motion graphics to communicate brand messages to key customer groups. They will learn all about content and community: What's on the third screen? Who's watching it? What are they talking about? How is it different than Internet media? The future.
| Publisher | SAS Institute | ||
|---|---|---|---|
| Live Date | 4th March 2008 00:00 UTC | ||
| Format | Webcast | ||
| Topics | |||
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