Customer Support Services White Papers
Svenska Dagbladet AB Improves Sales and Customer Value With New IT Platform
Overview In recent years, Svenska Dagbladet AB has evolved from a daily newspaper into a large media outlet. Today, Svenska Dagbladet AB includes the printed newspaper and the Web site SvD.se, as well as the internet companies E24, MinTur, and Jobb24.se. The various companies within the group had a range of administration systems relating to the sale, booking, and delivery of advertising, as well as invoicing. These systems lacked common rules and coordination for customer management. To synchronize information in its various systems, Svenska Dagbladet AB implemented a solution based on Oracle SOA Suite. The resulting service-oriented architecture has made it possible to integrate a number of systems.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | April 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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