CRM Software White Papers
Subaru of America Deepens Customer Insights to Drive More Effective Marketing, Sales, and Service Activities
Overview Subaru of America, Inc. (SOA) wanted to expand insight into customer preferences and ownership lifecycles to enable more targeted segmentation and marketing and improve lead management within the dealer network by eliminating disjointed silos of contact information. The challenge was to create a unified view of interactions between customer service, dealer services, and technical services. SOA implemented Oracle's Siebel customer relationship management applications to support marketing, lead management, and service activities across 600 dealerships and provided a comprehensive and accurate view of the customer throughout research, inquiry, purchase, ownership, and repurchase lifecycle.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | April 2009 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSTurning customer interaction into profitable relationships
DownloadEffective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...
Building and Managing a Quality CoE white paper
Read about building a Quality Center of Excellence.
View the HP Performance Center QuickStart data sheet
Find out how to implement HP Performance Center quickly to enable a performance COE.
Top 10 DMVs for Easier SQL Server Monitoring
Dynamic Management Views (DMVs) don't have to be mysterious! In this Quest Software Pain-of-the-Week webcast, join SQL Server experts Tim Ford and Brent Ozar as they discuss the most valuable...
