Customer Support Services White Papers
Bank of Ningbo Improves Service and Profitability With Unified View of Customers
Overview The Bank of Ningbo is a joint-stock commercial bank with 78 branches in Ningbo and Shanghai. The opening of China's capital markets prompted Bank of Ningbo to rethink the way it sold and marketed financial services. It quickly realized that a product-centered approach would no longer be effective in the new market environment. In 2007, Bank of Ningbo implemented several of Oracle's Siebel CRM applications to build an integrated customer relationship management system. The solution, developed with the assistance of Oracle Certified Partner Global InfoTech, was designed to support a range of business development initiatives and bring the bank in line with international finance standards.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | April 2009 | ||
| Format | Case Studies | ||
| Topics | |||
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