CRM Software White Papers
Wyeth UK Gains Single Customer View and Drives Customer Focus With Companywide CRM System
Overview Wyeth wanted to become the most customer-oriented healthcare company in the United Kingdom within three years and move from a product-oriented approach to a customer-oriented approach to better manage customer relationships with organizations such as the National Health Service. The challenge was to provide a comprehensive, single view of all customer interactions to improve customer relationships and reduce time spent searching for customer information. Wyeth worked with Accenture, an Oracle Partner, to implement Oracle's Siebel ePharma CRM solution to provide 430 users - including 200 field-based employees using 3G devices - with access to real-time customer information.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | April 2009 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful? 3 out of 3 users found this white paper useful
White Paper RSSTurning customer interaction into profitable relationships
DownloadEffective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...
View the HP Performance Center QuickStart data sheet
Find out how to implement HP Performance Center quickly to enable a performance COE.
Transform your Multi-Channel Customer Experience: Advantages of Customer Communications Management
Improving the way you communicate with customers effectively managing and delivering more personalized and unified customer communications, across today's diverse media channels can maximize returns. Further, companies are generating tens...
Challenging the economic downturn
HOW CAN BUSINESSES MAXIMISE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TO CONTAIN COSTS AND IMPROVE SERVICES? This Vodafone white paper looks at how careful investment in CRM can underpin a strategy for...
