Search Strategies White Papers
SEO Course: A 15 Minute Introduction to Internet Marketing
Overview One of the most important lessons in Internet Marketing is to use the same language that the customers use. This is an old rule that is also true for offline marketing also. Online, however, it is critical. The author will clarify this later. SEO, which stands for search engine optimization, never really was a good description for what SEO is. They are not optimizing the search engines - rather, they are optimizing their web sites. To make things more confusing, web optimization now refers to optimizing a web site for conversions (sales and leads).
| Publisher | AIMS - Advanced Internet Marketing Strategies | File Format | |
|---|---|---|---|
| Date Published | November 2007 | ||
| Format | White Papers | ||
| Topics | |||
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