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Security Management White Papers

Gain Control Over the Vast Unknown: Curtailing Online Distribution of Counterfeit and Gray Market Goods

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security management

Overview Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control. MarkMonitor Online Channel Protection uniquely enables brand owners to accomplish these goals on-demand with enterprise-wide coverage.

Further White Paper Details
Publisher	MarkMonitor	File Format	PDF
Date Published	September 2007
Format	White Papers
Topics	Security Management

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