Graphics Applications White Papers
Graphical Methods for Marketing Research
Overview Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a two- or three-dimensional scatter plot that shows the most salient information in the data matrix. This paper describes these methods, shows examples of the graphical displays, and discusses marketing research applications.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | February 2009 | ||
| Format | White Papers | ||
| Topics | |||
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