Sales - Marketing White Papers
Landing Pages 101: Best Practices for Better Conversion Rates
Overview During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To enhance their chances of cutting through the clutter, marketers need to hone each of their sales elements, including landing pages, to ensure they are as effective as possible.
| Publisher | Marketbright | File Format | |
|---|---|---|---|
| Date Published | August 2008 | ||
| Format | White Papers | ||
| Topics | |||
Turning customer interaction into profitable relationships
Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...



