CRM Software White Papers
Improving CRM Investments: Optimizing the Customer Life Cycle With Intelligent Marketing Automation
Overview The technology evolution is replacing live human interaction. GPS systems give better directions than a passenger with a map. Elementary schools have changed their curriculum to better prepare students for the day computers become smarter than human beings. Many people spend more time with their cell phones, iPods and Blackberries than with other people. And yet most people feel more connected to their friends and families today, than they did before the advent of mainstream technology. CRM systems promise results through improved communication with prospects and customers, yet most companies are still struggling to figure out how to make that happen and to realize a return on the investments made in these systems.
| Publisher | Engagement Systems | File Format | |
|---|---|---|---|
| Date Published | January 2009 | ||
| Format | White Papers | ||
| Topics | |||
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