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Supply Chain Management White Papers

Fast Supply Chain Response Helps Pharmaceutical Giant Win Race to Market

Tags:
supply chain management

Overview One of the world's leading pharmaceutical companies geared up for this process while awaiting FDA approval for an off-patent asthma medicine. The company knew it needed a responsive supply chain solution to help it win the race to market. Market demand was high for this less expensive, generic version of the drug. To have even a chance of capturing a majority market share, the company needed to ship product within hours of receiving federal approval. Prior to launch, Exel established a secure area in an existing facility to shroud and store the pharmaceuticals until it was time to ship. Customized, FDA-approved warehouse management systems allowed the team to assemble shipments to pre-determined recipients in advance.

Further White Paper Details
Publisher	EXEL	File Format	PDF
Date Published	March 2008
Format	Case Studies
Topics	Supply Chain Management

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